The bottom line: An easy-to-use formula on how to identify and create successful, “sticky” and transformative ideas.
Some ideas are very “sticky” meaning they are lasting, generative, and convey an important message. A classic example is: “Do onto others as you would have them do onto you.”
In Made to Stick, Chip and Dan Heath explain why ideas stick, and provide the reader with a “sticky blueprint.”
Essentially, sticky ideas are never a matter of happenstance, but all share six common traits. With a keen understanding of all six traits, you will be able to produce stickier ideas and subsequently revitalize the way you express yourself and transform those whom you lead with positive results.
Made to Stick empowers anyone with the right insights and the right message to make any idea “stick.”
The book proceeds linearly through the sticky blueprint: the acronym S.U.C.C.E.S. Hence, in order to make an idea sticky it has to be simple, unexpected, concrete, credible, emotional, and tell a story. The peculiars of each trait are explored in comprehensive detail within each chapter. Generally speaking even though this book is 250+ pages, it is a very quick read.
Made to Stick is one of three books written on transformative change by the Heath brothers. The other two books are Switch: How to change things when change is hard and Decisive: How to make better choices in life and work. There are many areas of cross-over between the three selections, and I have derived the most value from each book after considering it in context of all three.
Hence, Made to Stick helps you to start your journey with a bold idea that anyone can latch onto.